Online Retail
The Rooster Den Co
Shopify redesign · SEO · Google Business Profile setup
- Page-by-page SEO across the redesigned store
- On-page and technical SEO
- Google Business Profile setup to support the store’s visibility
The Approach
Steady, practical search work
SEO isn’t about tricks or quick fixes. It’s about making your website genuinely useful and easy for search engines to understand.
I start by learning how your customers search: the words they use, the questions they ask and what they hope to find. Then I make sure your pages answer those questions clearly and are organized in a way search engines can follow.
How I Work
What I assess, improve and maintain
Three parts that build on each other, whether your website is brand new or has been around for years.
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Assess
Understanding where you are now
In short
How your customers search, and how your pages are organized today.
What it includes
- The words and questions your customers use
- Page titles, headings and descriptions
- Where your content answers customer questions, and where it doesn’t yet
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Improve
Making each page clearer
In short
Clearer pages that search engines can follow.
What it includes
- Clear page titles, headings and descriptions
- Pages organized around the questions customers ask
- Refined content, so your offer is easy to understand
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Maintain
Building on it over time
In short
Steady improvements as your business and website change.
What it includes
- Content planning, from service pages to blog articles
- Regular improvements over time
- Blogs and website content as part of ongoing support
SEO builds over time. Some improvements can show up fairly quickly, while broader progress usually takes months of steady work. I’ll be clear about what to expect for your situation.
Yes. I follow Google’s guidelines and focus on useful content and a well-organized website, never risky shortcuts.
Yes. I can review your existing website, recommend improvements to its structure and content, and help put them in place, depending on the platform.
GEO helps AI tools understand your business so they can mention it in their answers. It isn’t separate from good SEO. Clear, well-organized content helps with both, so I keep both in mind when working on your website.
