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Hamish Ross Real Estate

A custom-coded website for a White Rock and South Surrey realtor, designed to feel as considered as the homes he represents.

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Client
Hamish Ross, Macdonald Realty
Location
White Rock & South Surrey, BC
What I Did
Website design and build · Custom IDX search · SEO · Ongoing marketing
Platform
Custom-coded website
The Hamish Ross Real Estate homepage on a desktop screen, with a modern home lit at dusk beside a pool
The Hamish Ross Real Estate homepage on a phone
The Hamish Ross Real Estate website on desktop and phone

The Brief

Big, luxurious photography. Smarter ways to search.

Hamish came to me wanting a website that felt slick and modern, with big, luxurious photography and a better way for his clients to search than a standard real estate site allows.

He specializes in family, luxury and ocean view homes, so every page needed to feel as considered as the properties he represents, while still making it easy for buyers and sellers to find what they came for.

  1. 01Visual design and a custom-coded build
  2. 02Custom IDX search collections
  3. 03Property and market resources
  4. 04SEO, blogs, social media and newsletters

The Homepage

Start to finish, like a good showing

The homepage unfolds in the order a buyer or seller needs it, from a striking first impression to every way to search.

  1. IA first impression
  2. IIThe homes he represents
  3. IIIWords from his clients
  4. IVThe monthly market report
  5. VEvery way to search
  6. VIThe journal
The complete Hamish Ross Real Estate homepage, from the hero image through current listings, client reviews, the market report, MLS search collections, the journal and the footer
The full homepage, scrolling on its ownHover to pause

The Details

Ink, harbour blue and champagne gold

A quiet, confident palette lets the photography lead. Cormorant Garamond gives the headings an editorial elegance, and Jost keeps navigation and text clean and easy to read.

  • Ink#12141A
  • Harbour#22384A
  • Champagne#C9A876
  • Bronze#A0865C
  • Linen#F6F3EE

Headings · Cormorant Garamond

You deserve more than ordinary representation.

Navigation and text · Jost

Clear, modern and easy on the eyes, so listings, guides and market reports stay comfortable to read on any screen.

Custom IDX Search

Search the way buyers actually think

Hamish wanted his website to highlight the features his clients ask about most, like pools and ocean views, in a way standard templates couldn’t.

I customized the IDX integration with the MLS® system so homes like these have collections of their own, updated automatically and easy to browse.

Collections include

  • Ocean View Homes
  • Homes with Pools
  • Estates and Acreage
  • Penthouses
The Ocean View Homes collection page on the Hamish Ross website
Ocean View Homes · updated live from the MLS®
The Homes with Pools collection page on the Hamish Ross website
Homes with Pools · White Rock and South Surrey

A Sample of the Pages

Every page, its own moment

From listings to market reports, each page gives buyers and sellers something genuinely useful, wrapped in the same calm, luxurious design.

A listing page on the Hamish Ross website for 1087 Finlay Street, opening with a large aerial photo of the home and the ocean
Listing Pages1087 Finlay Street Each listing opens with full-width photography and the details buyers look for first.
The Market Report page on the Hamish Ross website
The Market ReportUpdated monthly A monthly read on White Rock and South Surrey: benchmark prices, sales ratios and what they mean.
The Crescent Beach and Ocean Park neighbourhood guide on the Hamish Ross website
Neighbourhood GuidesCrescent Beach and Ocean Park Each neighbourhood guide sits alongside its own live MLS® listings.
The selling page on the Hamish Ross website, with a patio overlooking the ocean
For SellersBringing a home to market A calm, clear page for sellers, with an easy way to request an appraisal.
The real estate marketing page on the Hamish Ross website
MarketingBigger, better, bolder marketing Shows sellers how their home will be marketed and presented.
The Journal page on the Hamish Ross website
The JournalNotes from the field Market updates, new listings and local stories, all in one place.

On Every Screen

Just as considered on a phone

Many buyers browse homes on their phones, so I designed every page to feel just as calm and easy to use on a small screen.

A Hamish Ross listing page on a phone
The Hamish Ross market report on a phone
A Hamish Ross neighbourhood guide on a phone
The Hamish Ross journal on a phone

Beyond the Launch

Marketing that keeps going

The website was only the beginning. I continue to look after the marketing for Hamish’s listings, so each home is presented with the same care online, in inboxes and on social media.

  • Newsletters, social media and ads for each of Hamish’s listings
  • Marketing updates for sellers on the 1st and 15th of every month, showing the work done
  • SEO and blog content that keeps the website useful and easy to find

Natasha is an amazing force of nature and she continues to impress with all of the creative work she does for us. Her website design and business savvy are of the highest caliber and I would not hesitate to choose her!

Hamish RMacdonald Realty West Beach
Next Project SMASH Performing Arts Studio Custom-coded website · Ongoing SEO & marketing View Project

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Get in Touch

Let’s create something this considered for you

Tell me about your business and what you’d like your website to do.

Enquire About Your Project

Or email me at info@sullivanparkdesign.com.