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Brand & Marketing Design

A consistent identity across your website and marketing

For businesses that need a clear visual direction or help carrying an established look into everyday marketing. I work with colour, typography, imagery and layout to create materials that feel connected.

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The Shop the Den page on The Rooster Den Co website, with a fringed western handbag and the headline Made To Be Noticed
The same Rooster Den Co page on a phone
The Rooster Den CoShopify redesign · SEO · Google Business Profile setup View Project Visit Website

The Approach

Built around how you want to be seen

I translate the way you want your business to feel into colour, typography, imagery and design.

That visual direction carries through your website, social content, newsletters, ads and printed materials, so your business feels recognisable wherever people find it.

Selected Work

One look, carried everywhere

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The SMASH Blog page, with a navy background, serif headline and an Elf The Musical JR. poster
The SMASH Blog page on a phone

Performing Arts

SMASH Performing Arts Studio

Custom-coded website · Ongoing SEO & marketing

  • A navy, purple and gold palette with elegant serif headlines, used consistently across the site
  • Monthly newsletters that share studio news and dates with families
  • Ongoing support with blogs and social media
The Real Estate Marketing page on the Hamish Ross website, with the headline Bigger, better, bolder marketing
The Hamish Ross marketing page on a phone

Real Estate

Hamish Ross Real Estate

Custom-coded website · Ongoing SEO & marketing

  • A high-end luxury identity, carried from page to page
  • A refined serif and gold-accent style across the website
  • Ongoing support with blogs, social media and newsletters

What It Covers

From direction to finished materials

The work can start with a new direction or build on the look you already have. We’ll agree on the specific pieces as part of the project scope.

  • Visual brand direction

    What it is

    A clear direction for how your business looks and feels, based on how you want it to be seen.

    Where it shows up

    Your website, social content and marketing materials.

  • Colour and typography

    What it is

    A palette and type pairing chosen to work together.

    Where it shows up

    On screen and in print.

  • Social graphics and ads

    What it is

    Designs for social content and ads that clearly belong to the same business.

    Where it shows up

    Social media and online ads.

  • Newsletter and print design

    What it is

    Newsletter layouts and printed materials that carry the same visual direction.

    Where it shows up

    Email newsletters and printed materials.

This service covers visual direction and marketing design. It doesn’t include logo creation.

Where You’re Starting

Two ways to begin

Finding a clear direction

If your materials feel inconsistent, or you’re not sure how your business should look, we start by defining your colours, typography and imagery.

Carrying an established look forward

If you already have a logo and a look you like, I can carry it into everyday marketing, from social posts and ads to newsletters and print.

Social content and marketing design can also be part of ongoing support.

FAQ

Brand and marketing questions

More answers about working together are on the contact page.

No. This service covers visual direction and marketing design. It doesn’t include logo creation. If you already have a logo, I can build the wider visual direction around it.

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Other ways I can help

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Get in Touch

Let’s talk about your brand

Tell me how you’d like your business to feel and where your marketing appears today.

Enquire About Your Project

Or email me at info@sullivanparkdesign.com.