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The Rooster Den Co

A cowgirl-chic Shopify redesign for a woman-owned western boutique in White Rock, with clearer shopping journeys, page-by-page SEO and a Google Business Profile.

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Client: The Rooster Den Co
Location: White Rock, BC
What I Did: Shopify redesign · SEO · Google Business Profile setup
Platform: Shopify

The Rooster Den Co homepage on a desktop screen, with western boots beside a vintage truck and the headline Grit, Grace and Curated Western Glam

The Story

It started with SEO. It became a whole new store.

The owner first came to me for SEO, because her Shopify admin was showing that it hadn’t been set up.

After we talked and she saw my work, she asked me to redesign the whole store as well. I took on the redesign and the SEO, and set up her Google Business Profile too.

01A full Shopify redesign
02Clearer shopping journeys
03Page-by-page SEO
04Google Business Profile setup

The Homepage

Bold from the first scroll

The homepage leads with attitude, then gets straight to the collections, the reviews and what’s new.

IGrit, grace and curated western glam
IIWelcome to the Den
IIIFeatured collections
IVWords from customers
VWhat’s hot right now
VIAbout the store

The complete Rooster Den Co homepage, from the hero image through the featured collections, customer reviews, new arrivals and the story of the store — The full homepage, scrolling on its ownHover to pause

The Details

Warm, bold and a little bit country

A grounded palette of ink, charcoal, sage and terracotta lets the leather, turquoise and fringe take centre stage. Trirong gives headings a classic western feel, and Nunito Sans keeps shopping easy to read.

Ink#171717
Charcoal#5C5C5C
Sage#6D7C7C
Terracotta#C16452
Cream#FAF2E6

Headings · Trirong

Made To Be Noticed

Text · Nunito Sans

Friendly and easy to read, so product details, sizes and prices are clear at a glance.

Shopping Journeys

Clearer paths to the perfect find

I organized the store around the way her customers shop. Shop the Den opens into three clear collections, and each product page keeps the details simple, so it’s easy to go from browsing to buying.

Bags, Purses & Wallets
Jewelry, Hats & Accessories
Home & Pet Essentials

The Shop the Den page on The Rooster Den Co website

A product page on The Rooster Den Co website for a hand-tooled leather fringe crossbody bag

2Choose a collection

The Bags, Purses and Wallets collection page

The Jewelry, Hats and Accessories collection page

The Home and Pet Essentials collection page

SEO and Google Business Profile

Easier to find, page by page

Every page has its own search-friendly title and description, written around what shoppers look for, from western handbags to statement jewelry.

I also set up her Google Business Profile, so the boutique can be found on Google Search and Maps.

Google Business ProfileThe Rooster Den Co1381 George St, Suite 5B, White Rock, BC

A few of the page titles and descriptions

theroosterdenco.com › collections › signature-western-handbags-artisan-accessories Western Handbags, Canvas Totes & Leather Wallets Shop our curated collection of premium Western handbags, including hand-tooled leather purses and one-of-a-kind fringe bags from brands like American Darling and Myra.
theroosterdenco.com › collections › western-jewelry-for-women Western Jewelry, hats, and accessories for Women | The Rooster Den Co Saddle up with glam-approved cowgirl armor. From bold artisan jewelry to head-turning ‘Cowgirl Era’ hats and statement accessories, we curate looks that refuse to play it safe.
theroosterdenco.com › pages › about-us About Us | Woman-Owned Western Boutique | The Rooster Den Welcome to The Rooster Den! We are a woman-owned boutique dedicated to bringing you bold, high-end Western handbags and unapologetic modern cowgirl style.