Skip to content
Sullivan Park Design
Contact

Portfolio · Art Studio

pARTy With Laura

A bright, playful Squarespace website for a Cloverdale art studio, bringing weekly classes, paint parties, workshops and summer camps together in one welcoming place.

Visit Website
Client
pARTy With Laura
Location
Cloverdale, BC
What I Did
Website design · Copywriting · SEO
Platform
Squarespace
The pARTy With Laura homepage on a desktop screen, with the headline Art Classes, Camps and Painting Parties in Cloverdale and Beyond and a photo of Laura with her paintings
The pARTy With Laura homepage on a phone

The Story

Four ways to create. One place to start.

Laura Webb is a certified Bob Ross landscape and floral instructor with more than 15 years of teaching experience. From her home studio in Cloverdale, she runs weekly classes, paint parties, workshops and summer camps, and brings the studio to homes, offices and community events across the Fraser Valley.

Her business was already well established. What she needed was a website that felt as inspiring as her classes, explained each program clearly, made booking simple and helped local families find her.

  1. 01Website design, built from scratch
  2. 02Copywriting for every page
  3. 03SEO and local search
  4. 04Booking, enquiries and gift certificates

The Homepage

Bright, welcoming and easy to follow

The homepage introduces Laura, shows every program at a glance and always makes the next step clear.

  1. IArt classes, camps and painting parties in Cloverdale and beyond
  2. IIWelcome. Discover your inner artist
  3. IIICreative art experiences for all ages
  4. IVA welcoming home studio
  5. VReady for your next creative adventure?
The complete pARTy With Laura homepage, from the welcome banner and Laura’s introduction through the four programs, the home studio and the invitation to book
The full homepage, scrolling on its ownHover to pause

Four Programs

Four programs, four clear paths

Weekly classes, paint parties, summer camps and workshops each serve a different crowd, from young artists to bachelorette parties. Each one has its own card, its own page and its own next step, so every visitor can find the right fit.

  • The Weekly Classes card, with a colourful lion painting Weekly Classes Ages 6 to 18Small groups of 2 to 5September to June
  • The Painting Parties card, with a cherry blossom painting Paint Parties Birthdays, bachelorettes and team eventsGuided, no experience neededAt her studio or yours
  • The Summer Camps card, with a toucan painting Summer Camps Ages 7 and upSmall groups of 3 to 6Half-day or full-day
  • The Workshops card, with a wildflower painting Workshops Themed weekend projectsBob Ross oil paintingAcrylics and mixed media

The Details

Warm words, in her colours

I turned Laura’s notes into warm, clear copy for every page, with short headlines that make each program easy to picture. The palette is built around her existing logo: soft teal, deep teal for headings and buttons, and warm pink accents.

  • Soft Teal#9FD0D4
  • Deep Teal#066680
  • Mist#DCEEEE
  • Blush#FEF4F4
  • Pink#F9CFCF

Headings · Gaegu

Curated Creativity for Every Celebration.

Text · Source Sans

Each event is designed for all ages, with customized themes and materials to match the group’s style.

Behind the Scenes

The details that save her time

Beyond the design, I set up the pieces that answer questions, take enquiries and sell gift certificates, so Laura can spend more of her time teaching.

The Class Details section on the Weekly Classes page, with the Class Size answer open
Class DetailsAnswers before they’re asked Expandable answers on each program page cover what parents ask most, from schedules and class sizes to what to wear and whether there’s a snack break.
The Gift Certificates page on the pARTy With Laura website, with an order form
Gift CertificatesGive the gift of creativity Digital gift certificates in five amounts, with clear terms on how they can be used.
The Booking page on the pARTy With Laura website, with three steps and a booking request form
BookingHere’s how it works Three simple steps explain what happens next, followed by a short request form for private events.

SEO and Local Search

Found close to home

Every page has its own search-friendly title and description, written around what local families look for, with Cloverdale, Surrey, Langley and the Fraser Valley woven naturally into the copy.

I also tidied up the page addresses and moved the site onto her own domain for launch.

A few of the page titles and descriptions

  • partywithlaura.com › weekly-classes Weekly Kids Art Classes | Small Group Lessons in Cloverdale Personalized art instruction for kids and teens (ages 6–18). Small class sizes (2–5 students) ensure individual guidance in painting, sketching, and mixed media.
  • partywithlaura.com › paint-parties Private Paint Parties & Team Building | Mobile Art Studio BC Host an unforgettable paint party! Perfect for birthdays, bachelorettes, and corporate events. We bring supplies and guided instruction to your location.
  • partywithlaura.com › summer-camps Kids Creative Art Summer Camps 2026 | Cloverdale & Surrey Register for boutique summer art camps for ages 7+. Small groups (3–6 students) mean personalized fun in painting, clay, and crafts. Registration opens in May!

On Every Screen

Just as bright on a phone

Parents often plan on the go, so I designed every page to work just as well on a small screen, from booking a party to buying a gift certificate.

The What We Offer page on a phone
The Meet Laura page on a phone
The Gift Certificates page on a phone
The Gallery page on a phone
Next Project The Rooster Den Co Shopify redesign · SEO · Google Business Profile setup View Project

Back to All Projects

Get in Touch

Let’s create a website as inspiring as your work

Tell me about your business and what you’d like your website to do.

Enquire About Your Project

Or email me at info@sullivanparkdesign.com.